Privacy policy

Last updated: July 3, 2025

This Privacy Policy explains how Afterimage Lighting (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit afterimagelighting.com (the “Site”), interact with our services, or make a purchase (collectively, the “Services”). As a trusted online lighting retailer based in Knoxville, Tennessee, we are committed to maintaining the privacy and security of your data.

By accessing our Site or using any part of our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please refrain from using our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any revisions will be posted on this page with an updated “Last updated” date. We encourage you to review our Privacy Policy periodically.

Information We Collect

We collect personal information that helps us fulfill orders, provide customer support, and improve our services. This includes:

  • Contact Information: Name, email address, phone number, billing and shipping address.
  • Order & Payment Information: Products ordered, payment method, and transaction history.
  • Account Details: Username, password, and related login credentials.
  • Browsing Behavior: Pages visited, referral source, time spent on site, IP address, and browser/device type (via cookies and analytics tools).
  • Customer Communications: Messages sent via our contact forms or customer service inquiries.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate with you about your order or customer support inquiries
  • Improve your browsing and shopping experience
  • Send marketing communications (if you opt in)
  • Detect and prevent fraud or misuse of our Site

Cookies and Tracking Technologies

Our Site uses cookies to improve performance and personalize your shopping experience. These may collect information such as pages viewed, time on site, and referral source. You can control cookie preferences through your browser settings. Disabling cookies may affect certain site features.

For detailed information about cookies used by our store platform, please visit Shopify’s Cookie Policy.

Sharing Your Information

We do not sell your personal data. We only share it with trusted service providers for the purposes outlined in this policy. These may include:

  • Shopify (our eCommerce platform)
  • Payment processors (e.g., credit card companies)
  • Shipping carriers (e.g., FedEx, UPS)
  • Email marketing services (if subscribed)
  • Analytics and security tools (e.g., Google Analytics)

We require all third-party partners to comply with data protection laws and use your information only for agreed-upon services.

Your Rights and Choices

You may have the right to:

  • Access or request a copy of your personal data
  • Correct inaccurate or outdated information
  • Request deletion of your data (subject to legal obligations)
  • Withdraw consent to marketing communications

To exercise these rights, please email us at info@afterimagelighting.com.

Protecting Your Data

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the Internet is completely secure. We encourage you to use strong passwords and avoid sharing sensitive data via unencrypted channels.

International Users

Our Site is hosted in the United States. If you are accessing our services from outside the U.S., please be aware that your data will be processed and stored in accordance with U.S. data protection laws.

Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect data from minors. If you believe a child has submitted personal information, please contact us so we can remove it promptly.

Contact Us

If you have any questions about our privacy practices or how we handle your data, please contact our team:

  • Phone: (865) 214-7507
  • Email: info@afterimagelighting.com
  • Mailing Address: Afterimage Lighting, 917 Dinwiddie St., Knoxville, TN 37921, United States

Afterimage Lighting is committed to protecting your privacy while delivering exceptional lighting products and customer service.